Similarly, Khalid posted the single artwork with the same caption. On February 12, 2018, Normani posted a photograph of her and Khalid, captioning the photo: '2/14'. The duet was officially announced on January 16, 2018. We're in two different countries on tour but we still text each other sometimes like, 'but that record though.''. But the greatest part of it all is that were genuinely two friends that created something special that we're so proud of. I remember him telling me 'I want this to be my favorite record, if I were listening, I want it to be something I vibe with that's just dope,' which is something I relate to because I listen to our song every day. We wanted to create something that our peers would fall in love with. We actually got into the studio and we're excited about a record we wrote together along with Taylor Parks. She divulged to Kode in an interview in October 2017, when asked to share information on the collaboration: 'Khalid and I have been wanting to work together for some time. Later, Normani confirmed to Billboard that they were working together on collaboration ideas, calling him 'an important artist and a great friend'.
Khalid also opened up about the collaboration during an interview with MTV News the next month. Normani first hinted at a possible collaboration between her and Khalid via an Instagram post in July 2017.